Latest News and Articles

Activating the Crisis Communications Team: Four Considerations

Posted on
Guest contributor: Jo Detavernier, SCMP, APR – VP and Partner with Swyft.   The Crisis Communications Team (CCT) is the team of professionals within the organization that manages the communication function during a crisis.   This team works closely with the Crisis Management Team (CMT) that makes the important decisions…
Read More Activating the Crisis Communications Team: Four Considerations

“Our CEO is a Criminal; Our Leadership Looked the Other Way”

Posted on
How to create and sell an awkward crisis exercise scenario   It’s often the case that the most severe crises that cause lasting harm to a company’s brand and valuation are internally generated. These crises are the result of wrong-doing, sometimes even outright criminal behavior, by members of the C-suite,…
Read More “Our CEO is a Criminal; Our Leadership Looked the Other Way”

8 Rules for Conducting a Crisis Management Tabletop Exercise

Posted on
A tabletop exercise can test, assess and ultimately improve your crisis plan and your crisis response team’s performance. That is, if it’s done right.   To be successful and contribute to your organization’s higher state of crisis readiness, your tabletop exercise has to convincingly simulate a crisis scenario. It has…
Read More 8 Rules for Conducting a Crisis Management Tabletop Exercise