Five Steps to Develop the Crisis Communication Plan
VW. Chipotle. Target. What comes to mind with these names? Defective emissions equipment? Or deception and fraud? Food-borne illness? Or mismanagement and stock price freefall? 100 million credit card records hacked? Or denial and inadequate crisis management plans? Each of these examples represents a business crisis that damaged reputations, hurt sales and negatively impacted the…