by PreparedEx | Feb 3, 2022
Rule # 1 of Crisis Communications: Show Empathy — Be Human. They don’t care how much you know until they know how much you care. Going in front of the media during a crisis is a double-edged sword. On the one hand it affords the organization’s spokesperson a...
by PreparedEx | Feb 1, 2022
The communications professional should establish the organization as the most authoritative source of news about the crisis so the organization’s messages are more likely to be included in the coverage. Hiding from the media will always make matters worse. Engaging...
by PreparedEx | Jan 27, 2022
The Crisis Communications Plan as an essential component of the overall Crisis Plan. Many times during crises, employees are the most neglected stakeholder group. Having a comprehensive stakeholder list is important during an incident and crisis. Create yours today...
by PreparedEx | Jul 28, 2021
Guest contributor: Jo Detavernier, SCMP, APR – Owner of Detavernier Strategic Communication When crisis communications teams work perfectly together, they will achieve great results. When such alignment takes on the form of “groupthink” however, the results will often...
by PreparedEx | May 11, 2021
Guest Author – Natalia Andrew With over 3.96 billion active social media users worldwide, platforms such as Facebook, Instagram, Twitter, and TikTok have become mainstream sources of more than just entertainment. In fact, a social media report by Our World In...
