The communications professional should establish the organization as the most authoritative source of news about the crisis so the organization’s messages are more likely to be included in the coverage. Hiding from the media will always make matters worse. Engaging with the media will enable the organization to disseminate its messages about the crisis to wide audiences.
In this short video clip from the Crisis Coordinator Webinar Series, David Kalson discusses what should be considered when creating your Crisis Communications Plan in regards to multi-media.
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