Rule # 1 of Crisis Communications: Show Empathy — Be Human. They don’t care how much you know until they know how much you care. Going in front of the media during a crisis is a double-edged sword. On the one hand it affords the organization’s spokesperson a crucial opportunity to deliver the messages that…
The communications professional should establish the organization as the most authoritative source of news about the crisis so the organization’s messages are more likely to be included in the coverage. Hiding from the media will always make matters worse. Engaging with the media will enable the organization to disseminate its messages about the crisis to…
The Crisis Communications Plan as an essential component of the overall Crisis Plan. Many times during crises, employees are the most neglected stakeholder group. Having a comprehensive stakeholder list is important during an incident and crisis. Create yours today and validate it during simulation exercises. In this short video clip from the Crisis Coordinator Webinar…
Guest contributor: Jo Detavernier, SCMP, APR – Owner of Detavernier Strategic Communication When crisis communications teams work perfectly together, they will achieve great results. When such alignment takes on the form of “groupthink” however, the results will often be far less than optimal, and possibly even disastrous. Groupthink happens when in a group of people…
Guest Author – Natalia Andrew With over 3.96 billion active social media users worldwide, platforms such as Facebook, Instagram, Twitter, and TikTok have become mainstream sources of more than just entertainment. In fact, a social media report by Our World In Data states that Americans between the ages of 18-29 are more likely to get their important…
In this second episode of the Whiteboard Wednesday video series, Rob Burton discusses the BCM Lifecycle.
2017 has seen some historic storms in North America and South Asia. There’s been a significant increase in cyber-attacks on major businesses such as Equifax and Uber. In the UK the NHS was affected by the WannaCry attack which caused a massive disruption and embarrassment for the NHS. There were many more crises throughout the…
Like in most sectors, technology is moving at a crazy pace in the word of crisis preparedness. Where will we be in 5 to 10 years from now? How will responding to and managing incidents evolve? We get to answer a number of these questions in this interview with Michael Sher the Founder of GroupDoLists…
Being able to create calm during a major emergency is not easy, Michael Brown will attest to that. It’s what you do to ensure you learn those lessons and there are always lessons-to-be-learned from major crises. Recent hurricanes, cyber-attacks, wildfires, and the mass shooting in Las Vegas are challenging situations that needed to be managed….
Having perspective is always a good thing. In this interview, Joe McEnness, Executive Director – Office of Risk Management of the Catholic Church in Boston, discusses crisis preparedness. Having a plan is one thing, knowing how to implement that plan during a crisis is a totally different matter. Practicing the plan and ensuring your team…