How will your organization handle social media during a crisis?

David Kalson of PreparedEx recently presented, “The Internet, Social Media, and Crisis Communications”, at the International Crisis Management Conference in Boston this past April. During his presentation, he discussed the pros and cons of social media during a crisis.


  • Irate customers who may not know facts
  • Disgruntled employees
  • Organized hostile activism
  • Attacks from influential blogs/tweets
  • Self-styled “humorists”


  • Can engage with constituents to build brands that prevent social media crises
  • Can use SM strategically to help manage the crisis



Related: eLearning – Introduction to Crisis Communications Plans


Jenny Svenstrup

Jenny Svenstrup

Jenny Svenstrup is the Creative Manager at PreparedEx. Jenny is an accomplished graphic designer with 10+ years experience in corporate identity, print/web design, and custom graphics. Jenny, a native of Cape Cod, MA has worked in many fields over the years, from nursing to business management, and traveling the world as crew on sailing yachts. She began her design career freelancing in the New England area until she started JS Graphics and Marketing in 2008. She has worked successfully in both Spain as well as in the US, and has worked with a variety of clients from all over the world. Her speciality and passion are in photo manipulation/retouching, and custom computer graphics. Her creativity is fueled by an addiction to nature, travel, live music and her two young children. Jenny brings to PreparedEx her knowledge and experience to create true-to-life, realistic videos and visuals to the crisis exercises.