In a world full of uncertainty, having the ability to respond to and manage crises is an essential element of today’s business environment. It is no longer acceptable to ignore the media and not have plans and trained communicator’s prepared. We are at the mercy of our investors and we also have a duty to our stakeholders which includes our customers and employees. In episode 4 of the PreparedEx podcast, David Kalson discussed the importance of developing and maintaining a crisis communication plan.

A bit about David:

David Kalson is an expert in issues and crisis management. He has more than 25 years experience providing strategic communications counsel, on-the-ground assistance and highly targeted media relations and “new media” programs to manage issues and crises as well as reputation enhancement for both profit and not-for-profit organizations. Business sectors he has counseled include energy, food and beverage, financial services, healthcare, consumer products and technology. He has designed and implemented communication / media relations programs, often emphasizing Web-based strategies, to address issues including data security breaches, environmental accidents, product recalls, financial problems, high-profile lawsuits, corporate governance issues, criminal behavior, attacks by opposition groups, government/regulatory challenges, competitive challenges and labor disputes. Companies he has counseled in relation to crisis drills, plans and crisis management include Cargill, Dunkin’ Brands, Cadbury Schweppes, Staples, Entergy, Eli Lilly, Canaport LNG and the American Automobile Association (AAA).