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VW and United Airlines: Lessons for Crisis Communicators

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They’ve weathered the storms, but could their crises have been avoided altogether? What lessons can crisis communicators draw from the recent VW “dieselgate” crisis and United Airlines’ spate of public relations disasters, most notably its violent removal of a passenger from one of its planes? These are crises where company…
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What should media engagement look like in the first 60 minutes of a crisis?

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Guest contributor: Jo Detavernier, SCMP, APR – VP and Partner with Swyft. When a crisis hits, the spokesperson or (in a larger organization), the Crisis Communications Team, sees itself under immense pressure to respond quickly to demands for information from media. The first hour of a crisis is often called…
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The 3 Year Crisis Management Exercise Program

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A Three-Year Crisis Simulation Exercise Program That Validates Preparedness is an Approach Every Organization Should Take   Does your organization just “check the box” when it comes to conducting crisis simulation exercises? Do you really understand the true value of conducting effective simulation exercises? Do you take the annual “one…
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