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communications

Activating the Crisis Communications Team: Four Considerations

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Guest contributor: Jo Detavernier, SCMP, APR – VP and Partner with Swyft.   The Crisis Communications Team (CCT) is the team of professionals within the organization that manages the communication function during a crisis.   This team works closely with the Crisis Management Team (CMT) that makes the important decisions…
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ceo

“Our CEO is a Criminal; Our Leadership Looked the Other Way”

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How to create and sell an awkward crisis exercise scenario   It’s often the case that the most severe crises that cause lasting harm to a company’s brand and valuation are internally generated. These crises are the result of wrong-doing, sometimes even outright criminal behavior, by members of the C-suite,…
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