Communicating Risk to a Distrustful Public – What works; What doesn’t
In the May 4th New Yorker, Malcolm Gladwell wrote an article called, “The Engineer’s Lament: Two ways of thinking about automotive safety.” To the engineer, Gladwell writes, a car’s safety lies on a continuum of extremes ranging from totally unsafe to completely safe. In contrast, the public’s view, and, usually, the view of non-technically trained public…
