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Pros and Cons of Social Media Before, During and After a Crisis

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When a crisis, such as a natural disaster, affects the public, social media will always come into play.   While social media is an increasingly vital aspect of crisis communications, it usually does not exist on its own. Social media supplements and enhances other, more traditional communications, whether it’s a…
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The Vulnerability Assessment: 5 Steps to Gain Management Support for Crisis Planning

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It’s not news: media headlines tell shocking stories of organizational crises every. single. day. Moreover, while some crises happen suddenly, they are much more likely to smolder, perhaps for years before they erupt. A crisis may not be shock and awe, but can still derail your organization. A crisis threatens…
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Communicating Risk to a Distrustful Public – What works; What doesn’t

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In the May 4th New Yorker, Malcolm Gladwell wrote an article called, “The Engineer’s Lament: Two ways of thinking about automotive safety.” To the engineer, Gladwell writes, a car’s safety lies on a continuum of extremes ranging from totally unsafe to completely safe. In contrast, the public’s view, and, usually, the…
Read More Communicating Risk to a Distrustful Public – What works; What doesn’t