
Article written by Dani Andrews
Amid rising disruptions to global economic and social standards, crisis management services have increased in demand.
So much so, in fact, that a recent worldwide forecast from the data analysis provider Grand Market Insights estimates that the crisis management market is estimated to be worth around $121.4 billion. From 2024 to 2032, this valuation is only expected to rise with a compound annual growth rate (CAGR) of more than 7.5%.
However, while the need for crisis management plans are becoming more mainstream, one aspect that many often overlook is its potential search engine optimization (SEO) component. While SEO is primarily associated with building better online traffic, its ability to shape reach and reputation can be of significant advantage for multiple aspects of crisis management.
Why SEO can elevate your crisis management strategies
SEO, at its core, is all about building proper perception, which can work in crisis management’s favor. Note that SEO’s prime objective is to create content that is among the top results during an online search. This is an integral boon in crisis management that ensures you’re in better control of what information is out there. As explained by Rob Burton in a previous blog post about the role of crisis communications, being able to shape the narrative around your brand and company can drastically affect how severely an issue impacts your team and how well you’re able to bounce back following this.
Aside from this, having SEO on your side allows you to react more swiftly. In the digital age, this is essential as statistics provider Statista reveals that up to 77% of people now get their news online. Furthermore, search engine results and social media have become online users’ preferred sources of information. Without SEO, it’s easy for your own statements and content to get lost in the deluge of content that is created daily. Considering that most people online are quick to run with the first story they see, with many even going on to share this as fact, having your communications supported with SEO strategies lets your word get ahead of the tide.
How to integrate SEO into your crisis management plans
Of course, it’s still worth stating that SEO on its own is not a magic crisis management solution. In order to impart the abovementioned advantages, crisis management experts still have to be mindful of their approach. For starters, working with the right partners can determine how effective SEO efforts turn out to be. As seen on the pioneering link building and SEO agency LinkNova, a trustworthy SEO provider should value transparency and tailored strategies. This ensures that the strategies you receive, such as sustaining guest postings or improving overall traffic, are aligned with your own goals. As such, you’re able to boost your search rankings and strengthen your digital presence in such a way that it also proactively protects you from crisis and serves as a useful foundation should the need for any reactive crisis responses arise.
Once you’ve got an SEO partner, it’s also important to gauge the niches around which you want to build your online presence. Think of this as akin to building a stable foundation upon which you can rely should a crisis shake your internal structures. For reference, per the leading news publication Forbes, some of the most common crises that affect industries today include the supply chain, inflation, and cyberattacks, to name a few. According to the same resource, instances of crises surrounding these concerns are also becoming more widespread. Keeping to a focus area, as mentioned previously, can help better keep your SEO initiatives centered on avenues and messages that are actually relevant to you. This creates more valuable communications that can bolster any crisis solutions without seeming messy or disjointed.
For more articles like this in crisis management, please visit the rest of the PreparedEx blog.

Dani Andrews is a business consultant and blogger. She dedicates her time in learning about the latest business trends and strategies. On her free time, she enjoys reading about the innovations in this space.
Exclusively for PREPAREDEX