by PreparedEx | Feb 3, 2022
Rule # 1 of Crisis Communications: Show Empathy — Be Human. They don’t care how much you know until they know how much you care. Going in front of the media during a crisis is a double-edged sword. On the one hand it affords the organization’s spokesperson a...
by David Kalson | Aug 20, 2021
. When a crisis of any kind hits, the goal has always been the same: put it into the past as quickly as possible. You establish your organization as the most authoritative source of credible information about the crisis and you own its narrative by living the mantra...
by PreparedEx | May 11, 2021
Guest Author – Natalia Andrew With over 3.96 billion active social media users worldwide, platforms such as Facebook, Instagram, Twitter, and TikTok have become mainstream sources of more than just entertainment. In fact, a social media report by Our World In...
