by PreparedEx | Feb 3, 2022
Rule # 1 of Crisis Communications: Show Empathy — Be Human. They don’t care how much you know until they know how much you care. Going in front of the media during a crisis is a double-edged sword. On the one hand it affords the organization’s spokesperson a...
by PreparedEx | Feb 1, 2022
The communications professional should establish the organization as the most authoritative source of news about the crisis so the organization’s messages are more likely to be included in the coverage. Hiding from the media will always make matters worse. Engaging...
by PreparedEx | Jan 27, 2022
The Crisis Communications Plan as an essential component of the overall Crisis Plan. Many times during crises, employees are the most neglected stakeholder group. Having a comprehensive stakeholder list is important during an incident and crisis. Create yours today...
by PreparedEx | Jan 25, 2022
It is important that members of your crisis management team can work together during the Horizon Scanning process. Make this a regular activity (at least a few times a year). Some team members can and will have key information to be shared to...
by PreparedEx | Jan 24, 2022
The role of the Crisis Coordinator is one that is vital to an organization’s crisis preparedness. This person ensures that the Crisis Management Team is properly trained and exercised, that the Crisis Management Plan is up-to-date and maintained, and that crisis...
