Jun 9, 2015 | Crisis Communications, Crisis Management, Preparedness
In the May 4th New Yorker, Malcolm Gladwell wrote an article called, “The Engineer’s Lament: Two ways of thinking about automotive safety.” To the engineer, Gladwell writes, a car’s safety lies on a continuum of extremes ranging from totally unsafe to completely safe....
Mar 25, 2014 | Crisis Communications
I’m often asked which times are better to tweet and communicate with one’s audience on social media, in a crisis. With tons of studies out there revealing the “best days and times” to tweet and share online, I can see how people get confused and wonder such...
