Latest News and Articles

6 Rules for Social Media Use Before and During a Crisis

Posted on
As is painfully well known to many companies that have endured crises, social media can be a troublemaker: An irate consumer posts a recording she captured of some impolite customer service she experienced from your company, and it’s being re-Tweeted ad nauseum. Or, a diner’s video of a cockroach backstroking…
Read More 6 Rules for Social Media Use Before and During a Crisis

Being The Grey Man

Posted on
The great game of people watching. Always a fun pastime (especially when it’s part of your job).  Next time you’re in a public place such as an airport, try this game: “Guess the Nationality”. Apart from obvious facial features and tribal dress, people from certain countries inadvertently (or purposefully) advertise…
Read More Being The Grey Man