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Five Steps to Develop the Crisis Communication Plan

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VW. Chipotle. Target. What comes to mind with these names? Defective emissions equipment? Or deception and fraud? Food-borne illness? Or mismanagement and stock price freefall? 100 million credit card records hacked? Or denial and inadequate crisis management plans? Each of these examples represents a business crisis that damaged reputations, hurt…
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6 Rules for Social Media Use Before and During a Crisis

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As is painfully well known to many companies that have endured crises, social media can be a troublemaker: An irate consumer posts a recording she captured of some impolite customer service she experienced from your company, and it’s being re-Tweeted ad nauseum. Or, a diner’s video of a cockroach backstroking…
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Being The Grey Man

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The great game of people watching. Always a fun pastime (especially when it’s part of your job).  Next time you’re in a public place such as an airport, try this game: “Guess the Nationality”. Apart from obvious facial features and tribal dress, people from certain countries inadvertently (or purposefully) advertise…
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