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crisis team

How to Activate Your Crisis Team: Emergency Notification and Communication Strategies

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In any crisis, the first few minutes are the most important. That is why it is so important to have a process in place for activating your crisis team. This includes sending out emergency notifications and organizing communication among team members. Without an activation process, you risk wasting valuable time…
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CC Series Short: The Crisis Communications Plan – Part 2

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The communications professional should establish the organization as the most authoritative source of news about the crisis so the organization’s messages are more likely to be included in the coverage. Hiding from the media will always make matters worse. Engaging with the media will enable the organization to disseminate its…
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CC Series Short: The Crisis Communications Plan – Part 1

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The Crisis Communications Plan as an essential component of the overall Crisis Plan. Many times during crises, employees are the most neglected stakeholder group. Having a comprehensive stakeholder list is important during an incident and crisis. Create yours today and validate it during simulation exercises. In this short video clip…
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