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6 Rules for Social Media Use Before and During a Crisis

6 Rules for Social Media Use Before and During a Crisis

Aug 1, 2016 | Crisis Communications, Crisis Management

As is painfully well known to many companies that have endured crises, social media can be a troublemaker: An irate consumer posts a recording she captured of some impolite customer service she experienced from your company, and it’s being re-Tweeted ad nauseum. Or, a...
Ultimate Crisis Planning: A Cyber Attack Against Our Electrical Grid

Ultimate Crisis Planning: A Cyber Attack Against Our Electrical Grid

Jan 11, 2016 | Crisis Communications, Crisis Management, Preparedness

Is this type of cyber attack inevitable?  Are we prepared?   Veteran newsman, Ted Koppel, is gaining a lot of attention for his new book, “Lights Out: A Cyberattack, a Nation Unprepared, Surviving the Aftermath.” In it, Koppel convincingly argues that a cyber...
Pros and Cons of Social Media Before, During and After a Crisis

Pros and Cons of Social Media Before, During and After a Crisis

Sep 1, 2015 | Crisis Communications

When a crisis, such as a natural disaster, affects the public, social media will always come into play.   While social media is an increasingly vital aspect of crisis communications, it usually does not exist on its own. Social media supplements and enhances...
Communicating Risk to a Distrustful Public – What works; What doesn’t

Communicating Risk to a Distrustful Public – What works; What doesn’t

Jun 9, 2015 | Crisis Communications, Crisis Management, Preparedness

In the May 4th New Yorker, Malcolm Gladwell wrote an article called, “The Engineer’s Lament: Two ways of thinking about automotive safety.” To the engineer, Gladwell writes, a car’s safety lies on a continuum of extremes ranging from totally unsafe to completely safe....
Takata: How to turn a manageable product recall into a disaster

Takata: How to turn a manageable product recall into a disaster

Dec 18, 2014 | Crisis Communications

The Takata airbag crisis is a case study of how mishandled communications can transform a serious, but still manageable, product recall into what may very well become an ultimate catastrophe for the company.   No one can say at this point if Takata will ever...
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