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CC Series Short: Crisis Response Strategy

Crisis response strategies are purposeful actions taken to reduce the negative effects of a crisis on an organization and its stakeholders, and are critical resources for limiting negative effects on the organization’s reputation. The dynamic nature of crises make it difficult to plan for specific responses, so it important to be flexible.

In this short video clip from the Crisis Coordinator Webinar Series, Rob Burton discusses what is possible for crisis managers to plan for in crisis response.

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